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According to Carol Venclik, director of spa therapies and resident skincare expert at Atlanta’s top esthetician school, Atlanta Institute of Aesthetics, mineral makeup is the “best thing to ever happen in the skincare industry.”

ATLANTA (Feb 11, 2007) Atlanta Institute of Aesthetics (, one of the top esthetician schools, announced today that it recommends mineral makeup, one of the newest trends in cosmetics.

Recommended by many dermatologists and skincare experts, mineral makeup is made from minerals and inorganic pigments that exist in nature. Combinations of these colored minerals can be used to create all types of cosmetics including foundation, eye shadow and lipstick.

One of the leading causes of wrinkled skin is the continued use of heavy makeup, which can block pores, trap bacteria and often contains no SPF. Mineral makeup, such as the excellent line by jane iredale, allows women to have great looking skin without causing the damage associated with traditional cosmetics.

Mineral makeup consists of overlapping crystals that form a filter that allows the skin to breathe and naturally protects it from pollutants. Another very important benefit of this type of makeup is it has a natural SPF of up to 20. The makeup stays on extremely well, and is water-resistant so will not run even during exercise. The products have complete coverage so they work very well for people with acne or rosacea and are anti-inflammatory so they also help to calm irritated skin.

The full range of jane iredale products can be found at lulu, a day spa ( in Cumming Georgia as well as other outlets across the United States.

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